Prudential operate in wide variety of annuity markets; conventional, enhanced, investment linked, drawdown and flexible. Their products are sold direct and through Independent Financial Advisers.

Prudential says: "Whether retirement is a long way off, or just around the corner, it's important to think about how much income you're going to have. And as you approach retirement, you'll also have to decide how you'd like to receive the money from any pensions you've been saving towards. The most popular way of securing an income for life is by converting your pension fund into an annuity. But before you can do this, there are some important decisions you'll have to make."