Aviva operates mainly in the conventional annuity market. Their annuity rates are determined by postcode; if you live in the south then you can expect to receive a smaller annuity than a person living in the north (for the same purchase price and options). You can buy Aviva annuities direct or through an Independent Financial Adviser. For pensions over a particular value you may be able to achieve a better rate if you buy through an IFA, otherwise rates are the same whether you buy direct or through an IFA.

Aviva says: "You can buy your annuity from any provider and it certainly doesn't have to be with the company you had your pension plan with. The amount of income you will receive from your annuity will vary between different insurance companies so it's a good idea to do some comparisons before making your decision."

Aviva makes clear that it does not give advice to people seeking annuities from them direct; "If you need help deciding which annuity or options are most suitable for you, you should talk to a financial adviser." It makes sense to seek Independent Financial Advice in order to explore all the options available to you, it shouldn't cost any more to do so.